Clients often ask us for content advice when setting up their sites. One of the questions that comes up the most involves use of external content. First they want to know how much of the better industry content that’s out there they can safely repurpose without copyright violation. Then they want to know what are […]
It’s no secret that sales of desktop PCs and laptops are on the decline. Even Apple with its much-vaunted hardware, has seen a big dip in iMac sales, so far at least outweighed by increasing sales of iPads and iPhones. So if you’ve been seeing a spike lately in your smartphone and tablet web traffic […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/blue_rectangle.fw_.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2013-09-30 10:15:542018-07-07 10:18:04Make Your Next Site Responsive
When we launch a new website, nearly all clients opt for us to include Google Analytics. It would be foolish, really, not to. . .it’s free and offers a great deal of insight about your web traffic sources, number of page hits, what parts of your site are drawing the most interest and more. But […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/grey_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2013-05-10 10:19:182018-07-07 10:20:27Marketing Automation: The Next Step Beyond Google Analytics
Most smaller website use forms to gather leads. Information collected by the forms is then sent via email to a mailbox (e.g., sales@companyX.com) where they are then distributed to salespeople or manually entered into a CRM system. As sales pick up that email system can become a bottleneck. A few days may slip by before the […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/red_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2013-03-30 10:21:092018-07-07 10:22:30CRM: The Missing Link to Your Website?
One of the mistakes that many companies make when redesigning their websites is trying to say too much on their product pages. It’s understandable how this happens. Company insiders work in a bubble where much of their day is spent talking about product features – what they have now, how competitors stack up, and where […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/green_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2012-08-07 10:22:432018-07-07 10:29:41Web Content: Why Less Is More
Radar Media has always been about providing outsourced marketing services to busy executives who don’t have the time or wherewithal to create top quality sales and marketing materials on their own. That said, we’ve learned from our years of experience that our most effective clients are those that choose not to outsource their entire marketing […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/orange.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2012-01-10 10:24:142018-07-07 10:31:01Helping to Achieve a More Sustainable Client
We launched a newly-designed Radar Media Group website late last month. The previous design was still perfectly serviceable and less than three years old. It had lots of examples of Radar’s work and was fully SEO-optimized. That all said, it had a few issues that made us want to start fresh. Making sure the new […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/blue_rectangle.fw_.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2011-10-10 10:26:452018-07-07 10:31:37Thoughts Behind the New Radar Website
Here at Radar Media we do a lot of work with Microsoft and its partners. While you can easily argue about what it does wrong in marketing (remember Bill Gates and Jerry Seinfeld? Ouch.) one thing we’ve learned from Microsoft — and incorporated into our own practice — is the regular use of customer scenarios. […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/grey_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2011-08-20 10:31:592018-07-07 10:45:12Customer Scenarios — Why We Like Them
Fair Use Content: What’s Fair, What’s Not?
/by Paul PinellaClients often ask us for content advice when setting up their sites. One of the questions that comes up the most involves use of external content. First they want to know how much of the better industry content that’s out there they can safely repurpose without copyright violation. Then they want to know what are […]
Make Your Next Site Responsive
/by Paul PinellaIt’s no secret that sales of desktop PCs and laptops are on the decline. Even Apple with its much-vaunted hardware, has seen a big dip in iMac sales, so far at least outweighed by increasing sales of iPads and iPhones. So if you’ve been seeing a spike lately in your smartphone and tablet web traffic […]
Marketing Automation: The Next Step Beyond Google Analytics
/by Paul PinellaWhen we launch a new website, nearly all clients opt for us to include Google Analytics. It would be foolish, really, not to. . .it’s free and offers a great deal of insight about your web traffic sources, number of page hits, what parts of your site are drawing the most interest and more. But […]
CRM: The Missing Link to Your Website?
/by Paul PinellaMost smaller website use forms to gather leads. Information collected by the forms is then sent via email to a mailbox (e.g., sales@companyX.com) where they are then distributed to salespeople or manually entered into a CRM system. As sales pick up that email system can become a bottleneck. A few days may slip by before the […]
Web Content: Why Less Is More
/by Paul PinellaOne of the mistakes that many companies make when redesigning their websites is trying to say too much on their product pages. It’s understandable how this happens. Company insiders work in a bubble where much of their day is spent talking about product features – what they have now, how competitors stack up, and where […]
Helping to Achieve a More Sustainable Client
/by Paul PinellaRadar Media has always been about providing outsourced marketing services to busy executives who don’t have the time or wherewithal to create top quality sales and marketing materials on their own. That said, we’ve learned from our years of experience that our most effective clients are those that choose not to outsource their entire marketing […]
Thoughts Behind the New Radar Website
/by Paul PinellaWe launched a newly-designed Radar Media Group website late last month. The previous design was still perfectly serviceable and less than three years old. It had lots of examples of Radar’s work and was fully SEO-optimized. That all said, it had a few issues that made us want to start fresh. Making sure the new […]
Customer Scenarios — Why We Like Them
/by Paul PinellaHere at Radar Media we do a lot of work with Microsoft and its partners. While you can easily argue about what it does wrong in marketing (remember Bill Gates and Jerry Seinfeld? Ouch.) one thing we’ve learned from Microsoft — and incorporated into our own practice — is the regular use of customer scenarios. […]