There’s a lot of pressure in content marketing to crank up the deliverables spigot. After all, if you churn out enough landing pages and accelerate the number of social media posts, Google will take notice. Visits to your website will almost certainly increase and the number of downloads will go up Sounds good, right? Not so fast. Turning […]
So that business book that you ordered just came in and you kick back on Sunday evening for a relaxing read. Ten pages in and the content is letting you down. Try as you might, you can’t see how anything here relates to the problems you are facing at work. So it is with your […]
In between the usual client activities this summer—customers always come first— we were able to redesign and relaunch our Radar Media Group website. Top of list was to create a site that would impress and inform customers and new visitors alike. In other words, cause prospects who might not know Radar (except what they found […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/green_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2018-08-01 17:34:542018-08-02 10:04:42Think Like a Customer
Many established companies, especially those in the B to B space, are reluctant to venture into ecommerce. The reasons are many, but among the ones we hear most often: Ecommerce is hard to set up and manage We don’t want to compete with our own direct sales force and distributors We can’t compete with Amazon. […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/orange.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2017-11-27 09:14:182018-08-01 16:36:30Ecommerce: Likely Easier Than You Think
It runs counter to what many business professionals instinctively want to do, but one of the best ways to build credibility about your products and services is to not write about them. Before you call in the brand police, let me explain. What I’m talking about here are longer pieces of marketing content typically used […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/blue_rectangle.fw_.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2016-07-13 09:13:412018-07-08 08:17:36To Sell More Products, Please Don’t Write About Them
If you work in a technology or product company, the chances are good that you’ve developed a large library of training resources, technical papers, webinars and other material that you post on your website. Most likely this information is is posted here and there on the key pages where visitors will hopefully find it. Posting […]
If your company depends upon Internet traffic–and what business these days doesn’t?–then know this. According to many sources, including this new comScore report, more than half of digital traffic online now comes through mobile apps. Smartphones and tablets combined now account for 60 percent of all Internet traffic. And that’s growing fast from last year’s survey […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/red_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2014-12-09 10:04:412018-07-07 10:08:10Is Your Site Mobile-Friendly?
With so many well-publicized security scares in the news each week, most business people have a good idea how important it is to keep their computers updated with the latest security patches. What sometimes gets forgotten is the need to pay just as much attention to the security of their company websites. Security wasn’t always […]
https://www.radarmedia.com/newsite/wp-content/uploads/2018/07/green_rectangle.png300300Paul Pinellahttp://radarmedia.com/newsite/wp-content/uploads/2018/06/logo.pngPaul Pinella2014-04-28 10:08:252018-07-07 10:12:57Don’t Put Off Upgrading Your CMS
In Content Marketing, It’s Quantity vs. Quality. Who Wins?
/by Paul PinellaThere’s a lot of pressure in content marketing to crank up the deliverables spigot. After all, if you churn out enough landing pages and accelerate the number of social media posts, Google will take notice. Visits to your website will almost certainly increase and the number of downloads will go up Sounds good, right? Not so fast. Turning […]
What Makes Content Compelling?
/by Paul PinellaSo that business book that you ordered just came in and you kick back on Sunday evening for a relaxing read. Ten pages in and the content is letting you down. Try as you might, you can’t see how anything here relates to the problems you are facing at work. So it is with your […]
Think Like a Customer
/by Paul PinellaIn between the usual client activities this summer—customers always come first— we were able to redesign and relaunch our Radar Media Group website. Top of list was to create a site that would impress and inform customers and new visitors alike. In other words, cause prospects who might not know Radar (except what they found […]
Ecommerce: Likely Easier Than You Think
/by Paul PinellaMany established companies, especially those in the B to B space, are reluctant to venture into ecommerce. The reasons are many, but among the ones we hear most often: Ecommerce is hard to set up and manage We don’t want to compete with our own direct sales force and distributors We can’t compete with Amazon. […]
To Sell More Products, Please Don’t Write About Them
/by Paul PinellaIt runs counter to what many business professionals instinctively want to do, but one of the best ways to build credibility about your products and services is to not write about them. Before you call in the brand police, let me explain. What I’m talking about here are longer pieces of marketing content typically used […]
Use Tags to Monetize Your Marketing Materials
/by Paul PinellaIf you work in a technology or product company, the chances are good that you’ve developed a large library of training resources, technical papers, webinars and other material that you post on your website. Most likely this information is is posted here and there on the key pages where visitors will hopefully find it. Posting […]
Is Your Site Mobile-Friendly?
/by Paul PinellaIf your company depends upon Internet traffic–and what business these days doesn’t?–then know this. According to many sources, including this new comScore report, more than half of digital traffic online now comes through mobile apps. Smartphones and tablets combined now account for 60 percent of all Internet traffic. And that’s growing fast from last year’s survey […]
Don’t Put Off Upgrading Your CMS
/by Paul PinellaWith so many well-publicized security scares in the news each week, most business people have a good idea how important it is to keep their computers updated with the latest security patches. What sometimes gets forgotten is the need to pay just as much attention to the security of their company websites. Security wasn’t always […]