August 2011—Two new clients were welcomed into the Radar Media client family this month: Ornaments with Love, a leader in the specialty market for customized Christmas and holiday ornaments; and the Friends of the Boston Public Garden, an organization of Boston-based citizens who volunteer to provide oversight over Boston’s most famous downtown parks. These include the Commons, the Mall, and the beautiful Boston Public Garden.
For Ornaments with Love, we are engaged in a quick site redesign to debut in mid fall, leaving plenty of time for the all-important Christmas season to develop. The “Friends” site is currently underway and will be a complete overhaul of the current site. Watch for a clean, much more modern site — with plenty of photos — to be unveiled before the end of the year.
May 2011—NextStage Capital is a venture capital company focused on helping technology companies in the mid-Atlantic States to launch and grow their organizations. Their new website, designed and produced by Radar, prominently features NextStage Capital’s portfolio companies right on the homepage. Six portfolio company logos are presented at the top of the screen on entry, and the six logos rotate after a small time delay to reveal an additional six logos. Clicking on any of the logos takes you to the inside Portfolio page, where additional information on each company is presented.
The new site provides NextStage with a modern content management system that makes it easy to update news stories, press releases, or to add additional portfolio companies as they come into the fold. As news items are added, the headlines automatically update on the homepage and on several inside pages, thereby keeping the site current.
April 2011—MFG Electronics, based in Billerica, Mass., is a leading local producer of custom circuit boards for the many electronic giants in the Boston area. The company has grown nicely over the last few years, and had clearly outgrown its old website, which had a dated look and feel and which did not explain or highlight well the company’s real strength, which is superior customer service.
This month Radar created and launched a new website for MFG, which from the homepage on clearly articulates the company’s company service skills — beginning on the homepage, where the president’s personal cellphone number is prominently displayed.
What really brings the site to life is custom photographs of the company’s specialized equipment. Using a mid-range digital camera, Radar colleague and marketing writer Tom Holzel was able to capture the compelling photos used both on the homepage and on inside pages in under 30 minutes. Included in the photo shoot or close-ups of skilled workers at MFG Electronics as they assemble delicate electronic components.
March 2011—After two months of design and development, the all-new FieldView Solutions website went live this month. A key part of the design was a homepage that always appear fresh and timely, thanks to several areas that are continually updated with fresh information. This includes Latest News, headlines that click through to FieldView’s latest press releases; Upcoming Events, which update automatically as events the company is attending come and go; and a new Blog section, that is updated approximately once per week with company blog entries.
Besides appearing on the homepage, the Blog links also show up on inside pages in right hand “sidebar” areas. As soon as a new Blog is published, the headlines are automatically updated throughout the site.
The site design embraces FieldView’s black and green color scheme throughout. Visitors to the homepage see monochromatic images of common data center scenes, are encouraging to click inside for more information.
The entire project was completed, including content and design, in approximately two months.
December 2010—Winchester Trails, a non-profit educational site for school children in Winchester, MA (where Radar Media Group is headquartered), needed a website to post its announcements and attract volunteer trail guides to the organization. To help out, we designed and built a new site for them that provides basic posting ability for not just news, but photos as well. Links to maps and trail guides that that the organization sells to help finance their work are also provided.
To add interest to the photos posted for various woodland trails, we used some new slide show rotators that provide a number of interesting effects, all without the need for Flash. Click here to see an example of the “Ken Burns” effect for animating slides.
November 2010—Selling online is increasingly important even to our business-to-business customers, and this month we completed two major e-commerce projects for clients.
For International Poster Gallery, a brick-and-mortar gallery on Boston’s prestigious Newbury Street, selling its world-class collection of poster art is just as important online as it is in the store. With many of its customers overseas, Internet commerce is the only way to reach them. While IPG already had a basic shopping cart set up on its site when it first engaged with Radar, the cart was limited to PayPal sales only. The cart worked, but forced customers to have a PayPal account in order to do business and provided no linkages back to IPG’s wish list or other functions. The new Radar cart replaced the old shopping function with a new credit-card payment system that works all over the world. It includes customized shipping logic that automatically calculates shipping costs based on shipping location, quantity and size of shipping frames. Equally important, customers can now save favorite posters in their wish lists, and then move the items to their shopping cart at any time.
The second e-commerce project was for long-time Radar client, Covaris, Inc.
Here again, Covaris already had an existing shopping cart, but certain functions were limited. Covaris wanted its customers, for example, to be able to easily find scientific supplies by not just looking up product categories as before, but to be able to search on names, part numbers and descriptions. Being able to accurately calculate sales in states where the tax amount varies by city and town, like California and Illinois, was also critical.The new Radar store not only provides all this functionality, but the redesigned cart also displays well on mobile devices such as smartphones and Apple iPads.
August, 2011
/by Paul PinellaAugust 2011—Two new clients were welcomed into the Radar Media client family this month: Ornaments with Love, a leader in the specialty market for customized Christmas and holiday ornaments; and the Friends of the Boston Public Garden, an organization of Boston-based citizens who volunteer to provide oversight over Boston’s most famous downtown parks. These include the Commons, the Mall, and the beautiful Boston Public Garden.
For Ornaments with Love, we are engaged in a quick site redesign to debut in mid fall, leaving plenty of time for the all-important Christmas season to develop. The “Friends” site is currently underway and will be a complete overhaul of the current site. Watch for a clean, much more modern site — with plenty of photos — to be unveiled before the end of the year.
May, 2011
/by Paul PinellaMay 2011—NextStage Capital is a venture capital company focused on helping technology companies in the mid-Atlantic States to launch and grow their organizations. Their new website, designed and produced by Radar, prominently features NextStage Capital’s portfolio companies right on the homepage. Six portfolio company logos are presented at the top of the screen on entry, and the six logos rotate after a small time delay to reveal an additional six logos. Clicking on any of the logos takes you to the inside Portfolio page, where additional information on each company is presented.
The new site provides NextStage with a modern content management system that makes it easy to update news stories, press releases, or to add additional portfolio companies as they come into the fold. As news items are added, the headlines automatically update on the homepage and on several inside pages, thereby keeping the site current.
April, 2011
/by Paul PinellaApril 2011—MFG Electronics, based in Billerica, Mass., is a leading local producer of custom circuit boards for the many electronic giants in the Boston area. The company has grown nicely over the last few years, and had clearly outgrown its old website, which had a dated look and feel and which did not explain or highlight well the company’s real strength, which is superior customer service.
This month Radar created and launched a new website for MFG, which from the homepage on clearly articulates the company’s company service skills — beginning on the homepage, where the president’s personal cellphone number is prominently displayed.
What really brings the site to life is custom photographs of the company’s specialized equipment. Using a mid-range digital camera, Radar colleague and marketing writer Tom Holzel was able to capture the compelling photos used both on the homepage and on inside pages in under 30 minutes. Included in the photo shoot or close-ups of skilled workers at MFG Electronics as they assemble delicate electronic components.
March, 2011
/by Paul PinellaMarch 2011—After two months of design and development, the all-new FieldView Solutions website went live this month. A key part of the design was a homepage that always appear fresh and timely, thanks to several areas that are continually updated with fresh information. This includes Latest News, headlines that click through to FieldView’s latest press releases; Upcoming Events, which update automatically as events the company is attending come and go; and a new Blog section, that is updated approximately once per week with company blog entries.
Besides appearing on the homepage, the Blog links also show up on inside pages in right hand “sidebar” areas. As soon as a new Blog is published, the headlines are automatically updated throughout the site.
The site design embraces FieldView’s black and green color scheme throughout. Visitors to the homepage see monochromatic images of common data center scenes, are encouraging to click inside for more information.
The entire project was completed, including content and design, in approximately two months.
December, 2010
/by Paul PinellaDecember 2010—Winchester Trails, a non-profit educational site for school children in Winchester, MA (where Radar Media Group is headquartered), needed a website to post its announcements and attract volunteer trail guides to the organization. To help out, we designed and built a new site for them that provides basic posting ability for not just news, but photos as well. Links to maps and trail guides that that the organization sells to help finance their work are also provided.
To add interest to the photos posted for various woodland trails, we used some new slide show rotators that provide a number of interesting effects, all without the need for Flash. Click here to see an example of the “Ken Burns” effect for animating slides.
November, 2010
/by Paul PinellaNovember 2010—Selling online is increasingly important even to our business-to-business customers, and this month we completed two major e-commerce projects for clients.
For International Poster Gallery, a brick-and-mortar gallery on Boston’s prestigious Newbury Street, selling its world-class collection of poster art is just as important online as it is in the store. With many of its customers overseas, Internet commerce is the only way to reach them. While IPG already had a basic shopping cart set up on its site when it first engaged with Radar, the cart was limited to PayPal sales only. The cart worked, but forced customers to have a PayPal account in order to do business and provided no linkages back to IPG’s wish list or other functions. The new Radar cart replaced the old shopping function with a new credit-card payment system that works all over the world. It includes customized shipping logic that automatically calculates shipping costs based on shipping location, quantity and size of shipping frames. Equally important, customers can now save favorite posters in their wish lists, and then move the items to their shopping cart at any time.
The second e-commerce project was for long-time Radar client, Covaris, Inc.
Here again, Covaris already had an existing shopping cart, but certain functions were limited. Covaris wanted its customers, for example, to be able to easily find scientific supplies by not just looking up product categories as before, but to be able to search on names, part numbers and descriptions. Being able to accurately calculate sales in states where the tax amount varies by city and town, like California and Illinois, was also critical.The new Radar store not only provides all this functionality, but the redesigned cart also displays well on mobile devices such as smartphones and Apple iPads.