May 2012—It has been a long labor of love, but the Friends of the Public Garden went live this month. If you’ve been to Boston and visited the Commons, essentially Boston’s “Central Park,” then you probably walked through the Public Garden. The Friends is the non-for-profit group that oversees maintenance and upkeep of not only the Public Garden, but the Commons and the adjacent Mall area as well. (Think Swan Boats and “Make Way for Ducklings.”)
The Friends basically rescued these beautiful parks back in the 1970s when they were threatened by poor maintenance, overuse and crime. Now the three of them shine like jewels in the city. So you can see why we wanted to do a good job for them when developing their all-new site.
The redesign showcases each of the park’s beauty with photographs taken across all four seasons. Slideshows, videos and lots of informational downloads are provided to help visitors find their way around and to not miss the most important trees, flowers and statues. A small e-commerce section is also included for those wanting to purchase souvenirs.
April 2012—Genesis HR Solutions, a provider of outsourced HR services for small to midsize companies, came onboard as a client in November of last year. Our first assignment was to design a new identity and logo for the company, which until this month was known as “Genesis Consolidated Solutions.” We designed a series of potential logos for the newly-named company, Genesis HR Solutions, and a final design was chosen in January of this year. At that point we began work on a complete website redesign project, using of course the new logo and color scheme as a start. This month that new site went live.
The redesign showcases the new logo of course, but the spotlight falls mainly on the company’s highly satisfied customer base. The “Customer Stories” section is particularly effective as it uses video to let customers speak in their own words about their businesses and how they use Genesis for HR services. The site is built on a modern, open source content management system which enables Genesis to post new content, including blogs and news stories, without any outside assistance.
March 2012—Just in time for a major tradeshow, we completed a major redesign for longtime client FieldView Solutions. The new site, the third redesign since we’ve been working for the Delaware-based company, features a clean, modern look with close brand alignment with the company’s national advertising campaign. Icons used in the national campaign to depict various FieldView features appear in the top header section of inside pages.
Included in the redesign is a 15-second Flash banner to acquaint prospects with the features and benefits of the company’s data center software. For users without Flash, such as iPad owners, the Flash is replaced with a static image of the data center.
January 2012—We started the year off right with the launch of the new RedTail Solutionssite. A long-time Radar client, RedTail had worked with Radar on earlier redesign efforts for the company, but none of them involving the use of an entirely new web platform as was the case here.
The new site is built atop a feature-rich content management system that enables RedTail’s marketing department to do many of the content updates they were previously unable to do themselves. In addition, RedTail now has a new company blog built right into the site and no longer needs to rely on the old blogging platform that had little brand resemblance to the new site. Finally, Radar tightly integrated into the site a powerful new web marketing engine called Pardot. Together with RedTail’s use of salesforce.com, Pardot enables RedTail to closely track leads, web page activities and advertising campaigns.
December 2011—Radar welcomed two new clients into our client family in November and December. Huntsville, Ala.-based InQ Biosciences Corp. was first on-board with a fast-turnaround project to design and produce a tradeshow booth for use at a critical December biotech event in Denver. Meanwhile, Burlington, Mass.-based Genesis Consolidated Resources, an HR services company in the Boston area, joined our ranks in early December.
Radar’s work for Genesis begins with a new identity and logo for the company, to be followed by an all-new website. Launch of the new site, to be developed on a modern content management system, is scheduled for the February, 2012 timeframe.
November 2011—The newly-redesigned Ornaments with Love site went live early this month with promising results. By the end of November, Ornaments President Fred Bell reported to Radar that sales were up over 25 percent from the previous year and that the staff was working overtime to keep up with the increase in Christmas business.
Besides the website, Radar also redesigned the company’s HTML emails and has been involved in writing the copy as well.Bell attributes virtually all of the increase in his business to the redesign work from Radar, and says he could not be more pleased.
May, 2012
/by Paul PinellaMay 2012—It has been a long labor of love, but the Friends of the Public Garden went live this month. If you’ve been to Boston and visited the Commons, essentially Boston’s “Central Park,” then you probably walked through the Public Garden. The Friends is the non-for-profit group that oversees maintenance and upkeep of not only the Public Garden, but the Commons and the adjacent Mall area as well. (Think Swan Boats and “Make Way for Ducklings.”)
The Friends basically rescued these beautiful parks back in the 1970s when they were threatened by poor maintenance, overuse and crime. Now the three of them shine like jewels in the city. So you can see why we wanted to do a good job for them when developing their all-new site.
The redesign showcases each of the park’s beauty with photographs taken across all four seasons. Slideshows, videos and lots of informational downloads are provided to help visitors find their way around and to not miss the most important trees, flowers and statues. A small e-commerce section is also included for those wanting to purchase souvenirs.
April, 2012
/by Paul PinellaApril 2012—Genesis HR Solutions, a provider of outsourced HR services for small to midsize companies, came onboard as a client in November of last year. Our first assignment was to design a new identity and logo for the company, which until this month was known as “Genesis Consolidated Solutions.” We designed a series of potential logos for the newly-named company, Genesis HR Solutions, and a final design was chosen in January of this year. At that point we began work on a complete website redesign project, using of course the new logo and color scheme as a start. This month that new site went live.
The redesign showcases the new logo of course, but the spotlight falls mainly on the company’s highly satisfied customer base. The “Customer Stories” section is particularly effective as it uses video to let customers speak in their own words about their businesses and how they use Genesis for HR services. The site is built on a modern, open source content management system which enables Genesis to post new content, including blogs and news stories, without any outside assistance.
March, 2012
/by Paul PinellaMarch 2012—Just in time for a major tradeshow, we completed a major redesign for longtime client FieldView Solutions. The new site, the third redesign since we’ve been working for the Delaware-based company, features a clean, modern look with close brand alignment with the company’s national advertising campaign. Icons used in the national campaign to depict various FieldView features appear in the top header section of inside pages.
Included in the redesign is a 15-second Flash banner to acquaint prospects with the features and benefits of the company’s data center software. For users without Flash, such as iPad owners, the Flash is replaced with a static image of the data center.
January, 2012
/by Paul PinellaJanuary 2012—We started the year off right with the launch of the new RedTail Solutionssite. A long-time Radar client, RedTail had worked with Radar on earlier redesign efforts for the company, but none of them involving the use of an entirely new web platform as was the case here.
The new site is built atop a feature-rich content management system that enables RedTail’s marketing department to do many of the content updates they were previously unable to do themselves. In addition, RedTail now has a new company blog built right into the site and no longer needs to rely on the old blogging platform that had little brand resemblance to the new site. Finally, Radar tightly integrated into the site a powerful new web marketing engine called Pardot. Together with RedTail’s use of salesforce.com, Pardot enables RedTail to closely track leads, web page activities and advertising campaigns.
December, 2011
/by Paul PinellaDecember 2011—Radar welcomed two new clients into our client family in November and December. Huntsville, Ala.-based InQ Biosciences Corp. was first on-board with a fast-turnaround project to design and produce a tradeshow booth for use at a critical December biotech event in Denver. Meanwhile, Burlington, Mass.-based Genesis Consolidated Resources, an HR services company in the Boston area, joined our ranks in early December.
Radar’s work for Genesis begins with a new identity and logo for the company, to be followed by an all-new website. Launch of the new site, to be developed on a modern content management system, is scheduled for the February, 2012 timeframe.
November, 2011
/by Paul PinellaNovember 2011—The newly-redesigned Ornaments with Love site went live early this month with promising results. By the end of November, Ornaments President Fred Bell reported to Radar that sales were up over 25 percent from the previous year and that the staff was working overtime to keep up with the increase in Christmas business.
Besides the website, Radar also redesigned the company’s HTML emails and has been involved in writing the copy as well.Bell attributes virtually all of the increase in his business to the redesign work from Radar, and says he could not be more pleased.