May 2012—It has been a long labor of love, but the Friends of the Public Garden went live this month. If you’ve been to Boston and visited the Commons, essentially Boston’s “Central Park,” then you probably walked through the Public Garden. The Friends is the non-for-profit group that oversees maintenance and upkeep of not only the Public Garden, but the Commons and the adjacent Mall area as well. (Think Swan Boats and “Make Way for Ducklings.”)

The Friends basically rescued these beautiful parks back in the 1970s when they were threatened by poor maintenance, overuse and crime. Now the three of them shine like jewels in the city. So you can see why we wanted to do a good job for them when developing their all-new site.

The redesign showcases each of the park’s beauty with photographs taken across all four seasons. Slideshows, videos and lots of informational downloads are provided to help visitors find their way around and to not miss the most important trees, flowers and statues. A small e-commerce section is also included for those wanting to purchase souvenirs.

March 2012—Just in time for a major tradeshow, we completed a major redesign for longtime client FieldView Solutions. The new site, the third redesign since we’ve been working for the Delaware-based company, features a clean, modern look with close brand alignment with the company’s national advertising campaign. Icons used in the national campaign to depict various FieldView features appear in the top header section of inside pages.

Included in the redesign is a 15-second Flash banner to acquaint prospects with the features and benefits of the company’s data center software. For users without Flash, such as iPad owners, the Flash is replaced with a static image of the data center.

December 2011—Radar welcomed two new clients into our client family in November and December. Huntsville, Ala.-based InQ Biosciences Corp. was first on-board with a fast-turnaround project to design and produce a tradeshow booth for use at a critical December biotech event in Denver. Meanwhile, Burlington, Mass.-based Genesis Consolidated Resources, an HR services company in the Boston area, joined our ranks in early December.

Radar’s work for Genesis begins with a new identity and logo for the company, to be followed by an all-new website. Launch of the new site, to be developed on a modern content management system, is scheduled for the February, 2012 timeframe.

August 2011—Two new clients were welcomed into the Radar Media client family this month: Ornaments with Love, a leader in the specialty market for customized Christmas and holiday ornaments; and the Friends of the Boston Public Garden, an organization of Boston-based citizens who volunteer to provide oversight over Boston’s most famous downtown parks. These include the Commons, the Mall, and the beautiful Boston Public Garden.

For Ornaments with Love, we are engaged in a quick site redesign to debut in mid fall, leaving plenty of time for the all-important Christmas season to develop. The “Friends” site is currently underway and will be a complete overhaul of the current site. Watch for a clean, much more modern site — with plenty of photos — to be unveiled before the end of the year.

April 2011—MFG Electronics, based in Billerica, Mass., is a leading local producer of custom circuit boards for the many electronic giants in the Boston area. The company has grown nicely over the last few years, and had clearly outgrown its old website, which had a dated look and feel and which did not explain or highlight well the company’s real strength, which is superior customer service.

This month Radar created and launched a new website for MFG, which from the homepage on clearly articulates the company’s company service skills — beginning on the homepage, where the president’s personal cellphone number is prominently displayed.

What really brings the site to life is custom photographs of the company’s specialized equipment. Using a mid-range digital camera, Radar colleague and marketing writer Tom Holzel was able to capture the compelling photos used both on the homepage and on inside pages in under 30 minutes. Included in the photo shoot or close-ups of skilled workers at MFG Electronics as they assemble delicate electronic components.