March 2022—When long-time client RM Nephew and Associates merged with a parent company, changed its name to RMN Electi and moved to new offices, it was time to completely redo their website.  Last month the all-new RMN Electi website was launched to reflect the executive search firm’s new branding and messaging.  Based in Lincoln, MA, RMN Electi prides itself on a unique five-point recruiting method that finds the best executive talent using a hands-on approach leveraging the firm’s top management at every step.

Check out the interactive process overview on RMN Electi’s redesigned site here.

 

February 2021—You can’t open up your favorite news site today without spotting one or two stories that have something to do with AI.  Given how widespread AI, or its equally popular counterpart “machine learning,” has become in the lexicon, it’s curious how far removed the technology has remained for everyday business users.

Radar client Squark AI aims to change that. This month, we launched Squark’s new website just as the company rolled out the latest version of its predictive customer analytics software. Designed for marketers, sales managers or any business person with everyday spreadsheet or Google Analytics skills, the Squark application not only enhances and automatically prepares your data–it also generates predictions using AI and calculates what data points influence your outcome.

Interested to learn more? Check out the website (don’t miss the cool moving backgrounds) and consider signing up for a free demo. You can do so here: https://squarkai.com/.

 

January 2020—We enjoyed the December holidays, but still found time to redesign a new client’s website. Squark, an early stage SaaS-based provider in the Boston area, offers a new, easy-to-use service that enables anyone to drill down into marketing and other data without any prior knowledge of statistics or data analytics. The service is based on machine learning that automatically scans your data, finds relationships and presents the information in charts and graphs. We moved the old site to a new host, rebuilt the  site on a new WordPress foundation, reworked the user interface and connected the back end to the highly regarded Pardot marketing automation system. Check out the new site here.

December 2018—Just in time for the holiday, The Adept Group’s new website launched live this month. Founded by Paul O’Connor, The Adept Group created the concepts behind “product line strategy” back in the 1990s and has been evangelizing the concept to leading companies all over the world ever since.

The new site carries this mission forward with a suite of original content, including downloadable white papers and blogs. Each article explain the importance of executing well not just on individual new product launches, but planning for the life cycle of an entire product line in increasingly competitive markets. The site includes a wealth of features to help companies learn more, including descriptions and sign-up forms for upcoming Workshops, Summits and Events. A search engine optimization strategy (SEO) program was also included to help the company stand out from competitors in this important market.

Besides designing and building Adept’s new site, Radar also created a new company logo for Adept and designed the cover and select inside artwork for Paul O’Connor’s new book, “The Profound Impact of Product Line Strategy.”  In addition, we created new templates for the workshops and summits reflecting The Adept Group’s new brand identity.

 

 

July 2018—The pace of work typically slows down a bit during the vacation months, but not this summer. In July we launched an all-new site for Nlyte Software, a workload infrastructure solution company headquartered in San Mateo, Calif. and London. Nlyte is the leading provider of DCIM (data center infrastructure management) tools that help big companies track and manage large data centers more efficiently.  Unique features include interactive vertical market icons and market descriptors on the homepage; easy to scan and “phone friendly” product pages, like this one for Nlyte Energy Optimizer; and seamless integration with Uberflip for easy reader access to Nlyte’s extensive Resources library of marketing collateral, news and blog posts.

We also had our hands full this month redesigning and launching a new website for ourselves at www.radarmedia.com.  Our new Radar Media Group home showcases dozens of examples of recent work in the Portfolio section, and provides updated descriptions of all web and marketing services we provide. Be sure to check out the Testimonials page for what clients have to say about our work!