We launched a newly-designed Radar Media Group website late last month. The previous design was still perfectly serviceable and less than three years old. It had lots of examples of Radar’s work and was fully SEO-optimized. That all said, it had a few issues that made us want to start fresh. Making sure the new […]
Here at Radar Media we do a lot of work with Microsoft and its partners. While you can easily argue about what it does wrong in marketing (remember Bill Gates and Jerry Seinfeld? Ouch.) one thing we’ve learned from Microsoft — and incorporated into our own practice — is the regular use of customer scenarios. […]
August 2011—Two new clients were welcomed into the Radar Media client family this month: Ornaments with Love, a leader in the specialty market for customized Christmas and holiday ornaments; and the Friends of the Boston Public Garden, an organization of Boston-based citizens who volunteer to provide oversight over Boston’s most famous downtown parks. These include the Commons, […]
May 2011—NextStage Capital is a venture capital company focused on helping technology companies in the mid-Atlantic States to launch and grow their organizations. Their new website, designed and produced by Radar, prominently features NextStage Capital’s portfolio companies right on the homepage. Six portfolio company logos are presented at the top of the screen on entry, and […]
April 2011—MFG Electronics, based in Billerica, Mass., is a leading local producer of custom circuit boards for the many electronic giants in the Boston area. The company has grown nicely over the last few years, and had clearly outgrown its old website, which had a dated look and feel and which did not explain or […]
March 2011—After two months of design and development, the all-new FieldView Solutions website went live this month. A key part of the design was a homepage that always appear fresh and timely, thanks to several areas that are continually updated with fresh information. This includes Latest News, headlines that click through to FieldView’s latest press releases; Upcoming […]
December 2010—Winchester Trails, a non-profit educational site for school children in Winchester, MA (where Radar Media Group is headquartered), needed a website to post its announcements and attract volunteer trail guides to the organization. To help out, we designed and built a new site for them that provides basic posting ability for not just news, […]
November 2010—Selling online is increasingly important even to our business-to-business customers, and this month we completed two major e-commerce projects for clients. For International Poster Gallery, a brick-and-mortar gallery on Boston’s prestigious Newbury Street, selling its world-class collection of poster art is just as important online as it is in the store. With many of its […]
When it comes to the world of Internet marketing, it’s becoming increasingly hard to stand out. With sites like YouTube, Twitter, Blogger and Facebook, people everywhere have the immediate power to broadcast themselves to the world. How can you stay competitive with everyone shouting to the masses? Here are three major reasons you should hire […]
September 2010—Next Computing (www.nextcomputing.com), right up the road from Boston in scenic Nashua, NH, engaged with us in late spring to completely redesign their site. As a specialized manufacturer of portable and powerful computers, the company relies heavily on its website to reach a niche audience of users in such industries as defense, entertainment and […]
