One of the mistakes that many companies make when redesigning their websites is trying to say too much on their product pages. It’s understandable how this happens. Company insiders work in a bubble where much of their day is spent talking about product features – what they have now, how competitors stack up, and where […]
July 2012—Just goes to show not all of our clients are biotech, high tech or financial services. In a bit of a departure for Radar, we just launched the new site for Blessid the Movie, an indie film from local writer and producer Bob Heske. And guess what? We had a lot of fun designing the […]
June 2012—Long-time Radar client Covaris Inc.’s website went live this month. Covaris is a biotech equipment and supplies company with a unique set of products that utiilize ultrasound to mix compounds in a completely non-invasive way. This leads to greater sample quality and ultimately scientific results. The company has been growing very fast for the last few […]
May 2012—It has been a long labor of love, but the Friends of the Public Garden went live this month. If you’ve been to Boston and visited the Commons, essentially Boston’s “Central Park,” then you probably walked through the Public Garden. The Friends is the non-for-profit group that oversees maintenance and upkeep of not only the Public […]
April 2012—Genesis HR Solutions, a provider of outsourced HR services for small to midsize companies, came onboard as a client in November of last year. Our first assignment was to design a new identity and logo for the company, which until this month was known as “Genesis Consolidated Solutions.” We designed a series of potential […]
March 2012—Just in time for a major tradeshow, we completed a major redesign for longtime client FieldView Solutions. The new site, the third redesign since we’ve been working for the Delaware-based company, features a clean, modern look with close brand alignment with the company’s national advertising campaign. Icons used in the national campaign to depict various […]
Radar Media has always been about providing outsourced marketing services to busy executives who don’t have the time or wherewithal to create top quality sales and marketing materials on their own. That said, we’ve learned from our years of experience that our most effective clients are those that choose not to outsource their entire marketing […]
January 2012—We started the year off right with the launch of the new RedTail Solutionssite. A long-time Radar client, RedTail had worked with Radar on earlier redesign efforts for the company, but none of them involving the use of an entirely new web platform as was the case here. The new site is built atop a […]
December 2011—Radar welcomed two new clients into our client family in November and December. Huntsville, Ala.-based InQ Biosciences Corp. was first on-board with a fast-turnaround project to design and produce a tradeshow booth for use at a critical December biotech event in Denver. Meanwhile, Burlington, Mass.-based Genesis Consolidated Resources, an HR services company in the Boston area, joined […]
November 2011—The newly-redesigned Ornaments with Love site went live early this month with promising results. By the end of November, Ornaments President Fred Bell reported to Radar that sales were up over 25 percent from the previous year and that the staff was working overtime to keep up with the increase in Christmas business. Besides the website, […]
