March 2014—Early this month we launched a new site for Minding Your Mind, a Philadelphia-based organization dedicated to helping teens and young adults deal with stigma often associated with mental illness. Our goal was to create a bright and attractive site that would appeal to both young people as well as parents, teachers and other adults […]
Clients often ask us for content advice when setting up their sites. One of the questions that comes up the most involves use of external content. First they want to know how much of the better industry content that’s out there they can safely repurpose without copyright violation. Then they want to know what are […]
January 2014—Our first new site of the year launched yesterday, and it’s for a new client in the competitive intelligence space. McNulty & Associates, based in Groton, MA offers an interesting “Price to Win” service where it predicts for clients what the likely price will be for winning a government contract. It’s a lucrative field, to […]
October 2013—Late summer and early fall were as busy as ever for us, culminating in the design and launch of two new websites over the last few weeks. Our very latest client site, which went live late this month, is for SystemExperts, an IT consulting boutique in the Boston area with a strong emphasis on security […]
It’s no secret that sales of desktop PCs and laptops are on the decline. Even Apple with its much-vaunted hardware, has seen a big dip in iMac sales, so far at least outweighed by increasing sales of iPads and iPhones. So if you’ve been seeing a spike lately in your smartphone and tablet web traffic […]
When we launch a new website, nearly all clients opt for us to include Google Analytics. It would be foolish, really, not to. . .it’s free and offers a great deal of insight about your web traffic sources, number of page hits, what parts of your site are drawing the most interest and more. But […]
May 2013—This month we find ourselves deep in the middle of ongoing new website development as well as extensions of existing sites with new features. On the new site development front, we’re about halfway through the design and development for WAVE Equity Partners, a cleantech venture capital firm in Boston. WAVE’s approach to sustainable solutions is […]
Most smaller website use forms to gather leads. Information collected by the forms is then sent via email to a mailbox (e.g., sales@companyX.com) where they are then distributed to salespeople or manually entered into a CRM system. As sales pick up that email system can become a bottleneck. A few days may slip by before the […]
March 2013—Under development for three months, our new website for Mirror Image launched this month. Based in Tewksbury, Mass., Mirror Image is a leading provider of highly scalable online services that speed up delivery of rich media like video and music over the Internet. Its clients are based all over the world. The new site involved the […]
November 2012—We launched a new website for Wilmington, DE-based CMC this month. CMC, which stands for Collections Marketing Center, came to us with an older site that was difficult to easily update by the marketing department. We fixed this by building the new site on a modern content management system, and also designed the site for […]
