Google Ads (formerly Google AdWords) has evolved over the years into an incredibly sophisticated advertising engine. But how well you manage your search engine marketing campaigns makes all the difference. You can either leverage them well for real business value. Or put them on autopilot and make expensive mistakes.

Search engine marketing, or “pay per click,” is often the most effective way to attract new customers to your company’s product or service pages.  Why? The short ads that you see at the top of a Google search page almost always attract the most clicks. How much you pay for those ads — and how well they work to direct readers to your website — is totally up to you.

Because no two businesses are identical, no Google Ads campaigns should be either.  We work with you to obtain a deep understanding of your business and top competitors. If you have an existing Google Analytics account, we study it for insights to guide our initial recommendations. After you set a monthly budget, we write ad copy, create landing pages, optimize campaigns that show promise and refine those that underperform. We also schedule monthly calls to discuss the results.

Good search engine marketing takes time and effort. While initial account tune-ups should result in quick wins, ongoing success with Google Ads happens through continuous optimization.

We share our strategies with clients and keep you informed of what we are doing each month to improve performance. All our work on your account is done in-house with no contract. Pricing is based on an initial setup fee, a monthly management fee and a small percentage of your Google Ads budget. The monthly management fee covers our ongoing costs for performance analysis, ad copy updates, landing page maintenance and client communication.