web design | marketing content | business results™

News and views from the creative forces at Radar Media Group, inc.

Radar Media has always been about providing outsourced marketing services to busy executives who don't have the time or wherewithal to create top quality sales and marketing materials on their own. That said, we've learned from our years of experience that our most effective clients are those that choose not to outsource their entire marketing effort -- but work with us on providing quality tools that enable them to update their marketing materials on their own.

Think of it as Radar helping to create a more sustainable client.

We launched a newly-designed Radar Media Group website late last month. The previous design was still perfectly serviceable and less than three years old. It had lots of examples of Radar's work and was fully SEO-optimized. That all said, it had a few issues that made us want to start fresh.

Here at Radar Media we do a lot of work with Microsoft and its partners. While you can easily argue about what it does wrong in marketing (remember Bill Gates and Jerry Seinfeld? Ouch.) one thing we've learned from Microsoft -- and incorporated into our own practice -- is the regular use of customer scenarios.

When it comes to the world of Internet marketing, it’s becoming increasingly hard to stand out. With sites like YouTube, Twitter, Blogger and Facebook, people everywhere have the immediate power to broadcast themselves to the world. How can you stay competitive with everyone shouting to the masses?

Search Engine Optimization, or SEO, is a term that more and more businesses are familiarizing themselves with, and if your business hasn't yet, it's about time! SEO has been a real hot topic for marketers, web designers, and web writers who are working to help their clients (or their own companies) climb the ranks of the search engines.

Beyond optimizing page content with relevant keywords and long-tail focused subject matter, there's been quite a bit of debate over the effectiveness of metatags.

If anyone has any doubts whether video has come of age on the web, I have a simple answer to help them see the light: YouTube.

Keeping your website up to date is obviously important. Most business people, me included, think first and foremost about updating the content. Equally important is the need to keep your website platform up to date. If you don't, you run the risk of getting your site hacked, increased junk email, or worse.

Hi everyone. My name is Don Reed and I've been a web producer at Radar Media since the company was formed in 2001. Needless to say, there have been a lot of changes in web design capabilities and standards since then! I want to talk about a major milestone in web development here, and how it's influenced the path for the future on the Web--the Content Management System (CMS).

Hi everybody. I'm Len Massiglia, Creative Director here at Radar Media. Paul was talking to me about our new blog and you'll be reading a bit from me here and there. Something I wanted to talk about today is cross platform compatibility, and how this impacts businesses (Radar included!).

Anyone who knows me knows that I'm a bit partial to...okay, exclusively loyal to the Mac.

Most search engine mavens like to point that pay per click (PPC) advertising does nothing in and of itself to increase the organic search engine results on your site. True enough. You could easily blow through $500 in pay per click advertising over the course of a month by creating all kinds of simple keyword combinations to drive boatloads your way. If you do nothing else but sit back and watch the traffic -- and then shut down the PPC ads in month two -- you'll no doubt watch traffic levels return to their previous sub-optimal levels.


"People are very impressed with how slick and professional our new site looks, and that it gives us a 'big company' look even though we're small."

Aaron Sherman,
Marketing Director

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