Subscribe to blog
Radar Media Blog
News and views from the creative forces at Radar Media Group, inc.
Bloggers
Paul Pinella
Paul Pinella, president and CEO of Radar Media Group, Inc. is a marketing veteran and media entrepreneur fluent in online, print and radio communications. Formerly vice president of product marketing at Collego and VP/Production at Boston-based edu.com, Pinella was also VP/Business Publishing at Redgate Communications (acquired by AOL), marketing director at NewsEdge Corporation, and managing editor of Datamation magazine. He is widely published in many online and print publications
Recent Posts
-
Marketing Automation: The Next Step Beyond Google Analytics
When we launch a new website, nearly all clients opt for us to include Google Analytics. It would be foolish, really, not to. . .it's free and offers a great deal of insight about your web traffic sources, number of page hits, what parts of your site are drawing the most interest and more. But Google Analytics is not and was never intended to be a ...May 10 -
CRM: The Missing Link to Your Website?
Most smaller website use forms to gather leads. Information collected by the forms is then sent via email to a mailbox (e.g., sales@companyX.com) where they are then distributed to salespeople or manually entered into a CRM system. As sales pick up that email system can become a bottleneck. A few days may slip by before the leads get entered in. S ...Mar 30 -
Web Content: Why Less Is More
One of the mistakes that many companies make when redesigning their websites is trying to say too much on their product pages. It's understandable how this happens. Company insiders work in a bubble where much of their day is spent talking about product features - what they have now, how competitors stack up, and where they need to be when the next ...Aug 07 -
Helping to Achieve a More Sustainable Client
Radar Media has always been about providing outsourced marketing services to busy executives who don't have the time or wherewithal to create top quality sales and marketing materials on their own. That said, we've learned from our years of experience that our most effective clients are those that choose not to outsource their entire marketing effo ...Jan 10 -
Thoughts Behind the New Radar Website
We launched a newly-designed Radar Media Group website late last month. The previous design was still perfectly serviceable and less than three years old. It had lots of examples of Radar's work and was fully SEO-optimized. That all said, it had a few issues that made us want to start fresh. ...Oct 10 -
Other entries by Paul Pinella
Lesley DeSantis
With experience ranging from designing WordPress themes to writing SEO Web copy and developing social media strategies, Lesley is always learning new things and get excited by a challenge.
She is currently balancing the creative and technical through a few different outlets, one of which is Radar Media Group. She is also the music director and composer of new musical works for greater Boston theatre company Cellar Door Stage.
She is currently balancing the creative and technical through a few different outlets, one of which is Radar Media Group. She is also the music director and composer of new musical works for greater Boston theatre company Cellar Door Stage.
Recent Posts
-
Three Reasons to Hire an Internet Marketing Firm
When it comes to the world of Internet marketing, it’s becoming increasingly hard to stand out. With sites like YouTube, Twitter, Blogger and Facebook, people everywhere have the immediate power to broadcast themselves to the world. How can you stay competitive with everyone shouting to the masses? ...Oct 27 -
Metatags – Rankings Essential or Search Engine Has-Been?
Search Engine Optimization, or SEO, is a term that more and more businesses are familiarizing themselves with, and if your business hasn't yet, it's about time! SEO has been a real hot topic for marketers, web designers, and web writers who are working to help their clients (or their own companies) climb the ranks of the search engines. Beyond opt ...Mar 10 -
New Year's Resolution for CEOs: "Go More Virtual" In 2009
The New Year gives opportunity for a fresh start or a burst of motivation to change something for the better in the coming year. One resolution that you might not think of is the aspect of "going virtual" in your workplace. We all want to make resolutions that will bring a positive change in our lives -- saving more money, being healthier, helping ...Jan 01 -
5 Reasons to Invest in a Professional Copywriter to Build your Brand and your Business
When I mention branding, you likely think of a logo, a color scheme, a general ‘look and feel’ for printed and online materials. Creating these designs often requires a specialist who is trained not only in branding techniques, but in visual design and the software available to implement these ideas. Writing, on the other hand, doesn’t always get s ...Dec 10 -
Radar Media Expands the Blogging Team
Hi, everyone! My name’s Lesley DeSantis and I’m a new staff writer here at Radar Media. I met with Paul last week to talk about the big, powerful world of blogging, and now I’m here to bring you Internet Marketing tips, news, even some in-depth spotlights on some of our favorite people—our customers. I’m also excited to tell you that I’m not alone ...Nov 26 -
Other entries by Lesley DeSantis
Don Reed
Don Reed is Radar's primary go-to resource for web production. As our top web producer, Don has built over 200 websites over the past 15 years and is skilled in all areas of modern site production, including HTML, CSS stylesheets and javascript. Don works hand in hand with our design team to build clean, well documented and easy to maintain sites for our customers. Read Don's blog posts on Radar.
Recent Posts
-
Is There a CMS in Your Future?
Hi everyone. My name is Don Reed and I've been a web producer at Radar Media since the company was formed in 2001. Needless to say, there have been a lot of changes in web design capabilities and standards since then! I want to talk about a major milestone in web development here, and how it's influenced the path for the future on the Web--the Cont ...Jun 13 -
Other entries by Don Reed
Len Massiglia
Len Massiglia is a creative director, skilled art director and web designer with years of professional experience at leading Boston-area publishing companies and clients. Formerly a senior art director at Cahners Publishing Company, Massiglia led design efforts for a wide range of magazines, including Electronic Engineering, Computer-Aided Design and Plastics World. As founder of LMA, his own design company, Massiglia has completed a wide variety of marketing design projects for many satisfied clients, including Hewlett-Packard, Worcester Polytechnic Institute and IDG. Massiglia is a graduate of the New England School of Art and Design in Boston. Read Len's blog posts on Radar.
Recent Posts
-
Why I Love the Mac (and You May Not)
Hi everybody. I'm Len Massiglia, Creative Director here at Radar Media. Paul was talking to me about our new blog and you'll be reading a bit from me here and there. Something I wanted to talk about today is cross platform compatibility, and how this impacts businesses (Radar included!). Anyone who knows me knows that I'm a bit partial to...okay, ...Jan 30 -
Other entries by Len Massiglia
Blog Calendar
Loading ...
Tag Cloud
content strategy
blogs
content strategy
web marketing
customer scenarios
web marketing
professional writing
web tools
content marketing
meta tags
marketing tools
copy writing
target marketing
Internet marketing firm
Radar Media Group
user experience
SEO
sustainability
cross platform
CMS
customer scenarios
web marketing
backing up
metatags
customer scenarios
blogging
self-help marketing
web development
hackers
interactive design